This year, we are turning Black Friday and Cyber Monday into an opportunity to give back—for the planet, for the future, for good.
While Black Friday and Cyber Monday have become shopping traditions, their negative impact is undeniable. They fuel overconsumption, generate mountains of waste, and contribute significantly to carbon emissions. Beyond environmental damage, these days also promote unsustainable consumer habits and often exploit labor in the rush to produce and sell more.
Our founder, Ivana Djordjevic, believes in mindful consumption, sustainability, and creating a future where fashion exists in harmony with the planet. Her mission has always been to challenge norms, champion ethical practices, and inspire intentional choices that create meaningful change.
"WE WANT TO ENCOURAGE OUR AUDIENCE TO RESIST THE IMPULSE OF BUYING JUST BECAUSE SOMETHING IS ON SALE. INSTEAD, MAKE INTENTIONAL PURCHASES ONLY WHEN NEEDED." — IVANA DJORDJEVIC
To offset the environmental impact this year, we are committed to giving back even more. We will donate 10% extra to the initiatives we support, including 1% for the Planet, the Bee Girl Organization, and One Tree Planted.
Join us in rewriting the story of Black Friday and Cyber Monday—not as days of excess but as opportunities to make a difference for our planet and its future.
