MEET THE FOUNDER

Ivana djordjevic

Ivana Djordjevic is a woman who loves fashion and movement. Her passion was ignited by her parents, who exposed her to the diverse world of sports and fashion. As a doctor for the cycling team of ex-Yugoslavia, her father brought home souvenirs from his travels across Europe. At the same time, her mother left a mark on Ivana’s fashion taste with her chic and elegant wardrobe. Early in her childhood years, Ivana actively engaged in tennis, ballet, and dancing. Later, she fell in love with yoga and Pilates.

Living in Dubai for several years, she was fascinated by how they transformed everything, even activewear, into a fashion statement. A few years later, this experience still inspires her.